Creative Direction
Branding
Adobe Creative Suite

EDUCATION
Texas A&M University
Commerce, TX 
Bachelor of Fine Arts
Art Direction 

Harvard Business
School Online
Leadership Principles
2025

TECHNICAL SKILLS
Adobe Creative Suite 
Adobe Workfront
MS Office Suite Microsoft
Canva
CRM Systems: Listrak, Braze 

AWARDS 
2 Silver Telly Award
4 Bronze Telly Award 
Regional Broadcast Spots
(2018, 2017, 2016, 2024, 2026)

Award-winning creative leader with 18+ years of experience building brands, leading high-performing creative teams, and developing integrated marketing campaigns across broadcast, digital, social, CRM, retail, and print. Passionate about connecting creative vision with business strategy through customer insights, brand governance, and cross-functional collaboration. Experienced leading enterprise initiatives across multiple business units, developing brand systems, and creating customer-centric experiences that strengthen loyalty and drive growth.

LEADERSHIP HIGHLIGHTS

• Managed enterprise CX governance initiative across multiple VSP business units.

• Developed customer segmentation framework based on consumer research.

• Updated brand guidelines for Eyemart Express to improve consistency and governance.

• Managed annual creative production budget.

• Produced award-winning television campaigns earning 2 Silver and 4 Bronze Telly Awards.

• Led creative teams through major brand refreshes and integrated campaign launches.

• Directed creative for national partnerships with the Jennifer Hudson Show, Military Makeover, and Olympic medalist Stephen Nedoroscik.